More than 60 per cent of Canada’s restaurants risk having to close their doors permanently by November, according to government data.
The Canadian Survey on Business Conditions (CSBC), produced by Statistics Canada with support from the Canadian Chamber of Commerce (CCC), found that 29% of accommodation and food service businesses cannot operate at all with social distancing measures in effect. A further 31% will only able to remain operational for up to 90 days with distancing measures in effect. In other words, up to 60% of the industry could fail within three months.
These figures are even more troubling when you consider the jobs already lost. When COVID hit, 83% of businesses in the accommodation and food services industries temporarily closed and two-thirds were forced to lay off some staff, including almost a quarter that were forced to lay off all their staff. According to Restaurants Canada, the food service industry lost 800,000 jobs.
While the economy is now slowly beginning to recover, to date the federal government has not offered help tailored to the needs of the hardest hit industries like food services, which will take a long time to recover. That’s why, with the support of Milton Chamber, the CCC and 15 food service businesses, representing more than 60 brands, has launched the ‘Our Restaurants’ campaign.
“We need to act now. Across Canada, our restaurants are where we meet for business or pleasure, where we got our first job and where our families spend a night out. Simply put, our restaurants are cornerstones in our communities,” said Hon. Perrin Beatty, President and CEO of the CCC. “The ‘Our Restaurants’ campaign underscores the urgent need for Canadians – both the public and our governments – to come together to support these businesses in their time of need.”
The campaign puts a spotlight on the current situation faced by Canada’s restaurants amidst COVID-19: high costs, fewer customers, and government programs ill-equipped for the unique, long-term challenges faced by the industry.
Our Restaurants is a campaign led by the CCC and supported by:
• Arterra Wines Canada
• Benny & Co.
• Boston Pizza
• CWB Franchise Finance
• Firkin Group of Pubs
• Foodtastic
• Gordon Food Service
• Molson Coors Beverage Company
• Northland Restaurant Group
• Paramount Fine Foods
• Pizza Pizza
• Restaurants Canada
• Service Inspired Restaurants
• St. Louis Bar and Grill Restaurants
• Sysco Canada
Together these companies represent more than 60 of the best known restaurant brands across Canada and the whole of the food services industry.
We can all make a difference. Canadians need to observe safety measures while also starting to resume our normal lives, including being able to go out for a meal. Everyone also needs to remind their elected representatives of the importance of our restaurants in our lives,” concluded Beatty.
The campaign is national, bilingual, includes paid advertising, and the launch of the website OurRestaurants.ca (NosRestaurants.ca in French).
